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Apple’s pricing strategy is not solely based on hardware; the company also offers services that encourage users to invest in its
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Cost Optimization
1.4. iOS Ecosystem and Software Fea
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Enhanced Performance
Whether in MacBooks or iPads, Apple’s pro
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Disaster Recovery
2.1. The iPhone: The Revolution
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24/7 Support
The iPad, Apple’s tablet device, c
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$499iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
- MacBook Pro (14-in)
- iPhone 15 Plus
- Studio Display
- Apple Vision Pro — Apple R1 + M2 — storage 256 GB / 512 GB / 1 TB
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$999iPad Air (1st generation) — A7 — storage 16 GB / 32 GB
- iPhone XR / XS — A12 Bionic — storage tiers (64–512 GB Max)
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB
- iPod touch (7th generation) — A10 Fusion — storage 32 GB / 128 GB / 256 GB
- Studio Display — no storage
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- iMac Pro — Intel Xeon — 1 TB–4 TB SSD
- Apple Watch Ultra
- iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB