AirPods Gen 1

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MacBook Pro

Siri 2.0 has undergone a complete overhaul, with conversational AI capabilities powered by on-device LLM (large language model)

iPhone

Privacy-Aware Auto Replies (without transmitting s

iPad

One of the standout advancements is the 6.

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At the heart of the iPhone 17 is the A18 Bionic chip, bu

Mac

  • Cost Optimization

    The iPhone 17: A Leap Into the Futu

  • Enhanced Performance

    Since the launch of the original iPhone i

  • Disaster Recovery

    Photography and videography take

  • 24/7 Support

    Apple’s design language has consis

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iPho

The device ships in fully recycl

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Apple has pledged to make its

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Magic

The iPhone 17 cements Apple’

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With Wi-Fi 7 integration,

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Competitors offering similar specifications

MacBook Air (13-in)

Macbook pr

100% recycled aluminum and rare earth elements

Apple Watch Ultra

Apple

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$499Magic Keyboard
  • iPad mini 6 — A15 Bionic — storage 64 GB / 256 GB
  • iPhone 16 Plus — A18 chip (expected) — 128 GB / 256 GB / 512 GB
  • iPhone 14 — A15 Bionic — 128 GB / 256 GB / 512 GB
  • Apple Watch
Siri Remote — no storage

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Custom
  • Apple TV 4K
  • iPhone 14 Pro — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
  • MacBook Pro (16-in, Apple silicon) — M1 Pro/Max or M2 Pro/Max — 512 GB–8 TB SSD
  • MacBook (Intel-based) — Intel Core (various) — storage 128 GB – 512 GB SSD
MacBook Air (13-in)

iPho

Magi

  • MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
  • Mac Studio — M1 Max/Ultra — 512 GB–8 TB SSD
  • iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB
48MP Ultra-Wide Sensor: Featuring
The iPhone 17 introduces a groundbr