Apple Watch SE (2nd generation 44mm)

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A new feature, Eco Charge Mode, uses AI to predict usage patterns and limit charge speed or capacity when high performance is no

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Users now expect phones to not just be smart but a

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New imaging modes include Night Vision, al

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The iPhone 17 represents the latest milestone in smartph

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  • Cost Optimization

    UltraWideBand 3.0: Improved device-

  • Enhanced Performance

    Apple continues its commitment to privacy

  • Disaster Recovery

    AI-Assisted Color Calibration: U

  • 24/7 Support

    At the heart of the visual experie

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Apple has long been committed to

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The iPhone 17 introduces a s

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The iPhone 17 is a testam

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2. Display: A New Era of Visual ExcellenceP

Pro Display XDR

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MirrorMode, which lets users project a full in

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$499MacBook Pro (16-in, Apple silicon) — M1 Pro/Max or M2 Pro/Max — 512 GB–8 TB SSD
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • iPhone 17 Air — A18 chip (expected) — 128 GB / 256 GB (rumored)
  • Magic Keyboard
  • HomePod mini
iPhone 14 Pro Max — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB

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  • Apple TV HD — A8 — storage 32 GB / 64 GB
  • iPhone 15 Plus — A16 Bionic — 128 GB / 256 GB / 512 GB
  • iMac Pro — Intel Xeon — 1 TB–4 TB SSD
  • AirPods
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  • Pro Display XDR
  • iPhone 16 Pro Max — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • iPhone 14 Pro Max — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
Wireless charging sees a leap forw
The battery is also modular, design