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MacBook Air
Smart widgets are now fully interactive and AI-enhanced. Users can customize workflows—for instance, a health-focused widget tha
Ipho
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Cost Optimization
Conversation AI that can translate
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Enhanced Performance
LiDAR 3.0 Sensor: Offers 3D scanning accu
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Disaster Recovery
The iPhone 17 expands on emergen
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24/7 Support
10. Market Positioning and Competi
HomePod
Ipad p
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HoloWidgets: Holographic widget support for en
iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)Mac m
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$499iPhone 17 Pro — A19 Pro chip — 256 GB / 512 GB / 1 TB (rumored)
- iMac (24-in, M-series) — M1/M4 — 256 GB–8 TB SSD
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB
- iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
- Magic Keyboard for iPad — no storage
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$999iPad (1st generation) — A4 — storage 16 GB / 32 GB / 64 GB
- iPhone 14 Plus
- iPhone 17 Air — 256 GB / 512 GB / 1 TB
- iPad (8th generation) — A12 Bionic — storage 32 GB / 128 GB
- Pro Display XDR
Appl
Custom
- MacBook Pro (16-in)
- Siri Remote
- FineWoven iPhone cases — no storage
- iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB