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Aspirational Appeal: Premium features contribute to the perception of Apple products as lifestyle items.a. iCloud: Cloud Storage

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One of the standout features of recent iPhone mode

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The Magic Keyboard accessory adds a backli

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Beyond health and fitness, the Apple Watch also serves a

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Apple’s AirPods exemplify wire

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The iPhone’s Portrait Mode,

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The Neural Engine embedded in Apple silicon

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$499Mac Pro (Apple silicon) — M2 Ultra — 512 GB–8 TB SSD
  • iPhone 14 Plus — A15 Bionic — 128 GB / 256 GB / 512 GB
  • iPad Pro
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • Mac Pro (Trash Can) — Intel Xeon — 256 GB SSD–1 TB SSD
MacBook Pro (Retina, 13-inch, 2018) — Intel Core i5/i7 — 128–2 TB SSD

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  • iPhone 16 e — A18 chip — 128 GB / 256 GB (assumed)
  • Pro Display XDR — no storage
  • iPhone 16e
  • iMac (24-in, M-series) — M1/M4 — 256 GB–8 TB SSD
iPhone 14 — A15 Bionic — 128 GB / 256 GB / 512 GB

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MacBook Air (13-in)

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  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • Magic Mouse
  • Magic Mouse — no storage
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