Apple Watch Band 44mm

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8.1 iOS 19 with Adaptive Intelligence Framework8. Sustainability and Environmental ImpactThe iPhone 17 is Apple’s first smartpho

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Packaging has been completely redesigned, with zer

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In addition to longer battery life, the iP

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Apple continues its commitment to environmental responsi

How

  • Cost Optimization

    This feature extends into the Acces

  • Enhanced Performance

    4. Processor and Performance: A19 Quantum

  • Disaster Recovery

    The iPhone 17’s camera array int

  • 24/7 Support

    A vapor chamber cooling system kee

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Smart Modes: Contextual UI adjus

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Edge-to-edge “liquid curve” de

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From the A19 Quantum Neural

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A refreshed color palette

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iPhone 17: A New Chapter in Mobile Innovati

iPhone 16 Pro

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The iPhone 17 ships with iOS 17, the latest ve

MacBook Air (13-in)

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$499iPhone 14 — A15 Bionic — 128 GB / 256 GB / 512 GB
  • iPad mini
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • iPhone 7 series — A10 Fusion — storage 32 GB / 128 GB / 256 GB (7+ only)
  • AirPods Max
MacBook Air (13-in)

Core

Custom
  • MacBook Pro (Retina, 13-inch, 2018) — Intel Core i5/i7 — 128–2 TB SSD
  • iPhone 17 — 128 GB / 256 GB / 512 GB
  • Dark Sky — service (no device)
  • Magic Keyboard for iPad — no storage
MacBook Pro (Retina, 13-inch, 2018) — Intel Core i5/i7 — 128–2 TB SSD

New

How

  • Magic Keyboard for iPad
  • HomePod — 16 GB flash
  • MacBook Pro (15-inch, 2015–2019) — Intel Core i7 — 256 GB–4 TB SSD
Apple has emphasized eco-conscious
Key components such as the camera m