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Deep integration with AI and external Apple devices reinforces ecosystem stickiness—an advantage for Apple in retaining high-val
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Cost Optimization
As mobile networks advance, the iPh
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Enhanced Performance
Security and privacy are foundational to
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Disaster Recovery
Title: Toward a Holistic Consume
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24/7 Support
11. Implications for Future Mobile
MacBook
Apple
Magic
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$499iPhone 17 — 128 GB / 256 GB / 512 GB
- Mac Pro
- iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
- Apple Vision Pro — Apple R1 + M2 — storage 256 GB / 512 GB / 1 TB
- iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)
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$999iPhone 15 — A16 Bionic — 128 GB / 256 GB / 512 GB
- Mac mini (2018) — Intel Core i3/i5 — 128 GB–2 TB SSD
- iPad (7th generation) — A10 Fusion — storage 32 GB / 128 GB
- Apple Watch Ultra — S8 — storage 32 GB
- iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
Ipho
Custom
- Apple Watch Ultra
- MacBook Air (13-in)
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB
- Pro Display XDR — no storage