Apple Watch Series 8 45mm Aluminum

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MacBook Air

Photo Organizer: Automatically tags, sorts, and categorizes media using on-device machine learning.LiDAR Scanner 2.0 for improve

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From typical chassis materials to titanium‑alloy p

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AirCast 2.0 allows users to stream 4K cont

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Color options have expanded with the addition of subtle,

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  • Cost Optimization

    Net-zero energy consumption across

  • Enhanced Performance

    Intelligent charging software monitors us

  • Disaster Recovery

    The iPhone 17 frame incorporates

  • 24/7 Support

    An optional Health Sensor Module c

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Security is a cornerstone of the

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The iPhone 17 launches with iO

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The iPhone 17: A Leap into t

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iPhone 17 includes autono

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iPhone 17

The Evolution of Mobile Innovation: A Compr

MacBook Air (13-in)

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Apple has made significant strides in computat

Apple TV 4K

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$499Apple Watch Series 4 — S4 — storage 16 GB
  • Mac mini
  • MacBook Air (13-in)
  • Apple Pencil (2nd generation) — no storage
  • Apple TV 4K
iPad (standard)

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Custom
  • iPad mini
  • Siri Remote
  • HomePod mini
  • Apple Watch Ultra — S8 — storage 32 GB
MacBook Air (13-in)

New

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  • iPhone 17 — 128 GB / 256 GB / 512 GB
  • iPhone 16 Pro Max — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • MacBook Air (Retina, 2018) — Intel Core i5/i7 — 128–1 TB SSD
The most visually striking upgrade
The Evolution of Smartphone Innovat