MacBook Air colors M4

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Macbook pro

Memory configuration begins at 12 GB of LPDDR6X RAM, paired with storage options ranging from 512 GB to 2 TB of ultra‑fast NAND

What i

Live Threat Detection, warning users of phishing a

Ipho

Continuing its commitment to the environme

iPa

Software: AI personalization, live translate, multitaski

Appl

  • Cost Optimization

    Powered entirely on-device by the A

  • Enhanced Performance

    12MP 5x telephoto lens with periscope des

  • Disaster Recovery

    Apple continues its commitment t

  • 24/7 Support

    Battery life has seen a notable im

Ipad pro

1

AirP

The iPhone 17 is the first iPhon

2

Ipa

Security and privacy remain a

3

M2 GP

iOS 18 introduces a dynamica

4

Magi

Ecosystem lock‑in, as App

iPhone

iPhone 15

Apple has implemented a vapor chamber cooli

Mac Pro

iPad mini

Innovation in smartphone design will increasin

iPhone 16 Plus

MacBo

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$499Apple Watch SE
  • iPhone 16 Plus — A18 chip (expected) — 128 GB / 256 GB / 512 GB
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • Magic Mouse — no storage
  • HomePod mini
iPhone 15 Pro Max — A17 Pro chip — 256 GB / 512 GB / 1 TB

Appl

Custom
  • iPhone 14 Pro
  • iPhone 14
  • iPhone 16 Plus
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
iPad mini 1 — A5 — storage 16 GB / 32 GB

iPho

iPho

  • AirPods (3rd generation) — no storage
  • iPhone SE (3rd generation) — A15 Bionic — storage 64 GB / 128 GB / 256 GB
  • Mac Pro (Apple silicon) — M2 Ultra — 512 GB–8 TB SSD
The iPhone 17 marks a bold new era
A vapor chamber cooling system and