iPhone full range - AppleDirect

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The display is arguably the most critical interface between the user and the device, and Apple has made significant enhancements

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By leveraging advances in AI, camera systems, conn

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Charging capabilities have also been upgra

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Content Creation Tools enabling users to generate 3D ass

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  • Cost Optimization

    A LiDAR 2.0 scanner for enhanced de

  • Enhanced Performance

    VisionOS Lite support, enabling users to

  • Disaster Recovery

    Modern consumers increasingly va

  • 24/7 Support

    Increased consumer demand for eco-

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Despite its slim profile, the iP

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Battery duration: Up to 36 hou

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The iPhone 17 is more than j

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Front Camera: 32MP TrueDe

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This new platform allows iPhones to sync AR

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The iPhone 17 is Apple’s most sustainable iPho

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$499Studio Display
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • MacBook Pro (16-in)
  • AirPort Extreme — no storage
  • iPad mini 6 — A15 Bionic — storage 64 GB / 256 GB
MacBook Air (13-in)

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  • Magic Keyboard — no storage
  • iPhone 16e
  • iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB
  • AirPods Max
Apple TV (2nd–3rd generation) — A4/A5 — storage 8 GB / 16 GB

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  • iPhone 8 / 8 Plus — A11 Bionic — storage 64 GB / 256 GB
  • iPhone 16
  • iPhone 17 — 128 GB / 256 GB / 512 GB
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The iPhone 17 introduces an edge-to