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The annual cycle of smartphone innovation often yields incremental improvements. To imagine a truly transformative device, one m

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The iPhone 17 ships with iOS 19, which delivers un

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Looking forward, the iPhone 17 may pave th

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Apple continues its environmental commitment by using 10

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  • Cost Optimization

    4.3 Spatial Audio Recording and Pla

  • Enhanced Performance

    Telephoto lens: 48 megapixel periscope te

  • Disaster Recovery

    A significant area of developmen

  • 24/7 Support

    Superior motion sensors detect res

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10.3 Developer‑Ready AI and Hard

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Preloaded with iOS 19, the iPh

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10. Sustainability and Envir

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4.2 “Adaptive Assistant”

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Live Depth Mapping enabling background effe

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10. Broader Impacts on the Smartphone Industry

iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB

Ipad

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$499AirPods (2nd generation) — no storage
  • iPad Air (3rd generation) — A12 Bionic — storage 64 GB / 256 GB
  • iPhone 14 Plus — A15 Bionic — 128 GB / 256 GB / 512 GB
  • iPhone 15 Pro
  • iPhone 16 Pro
MacBook Air (13-in)

How

Custom
  • iPhone 14 Pro Max
  • iPhone 15
  • iPhone 16
  • iPhone 15 Pro Max
MacBook Air (13-in)

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A dedicated chip called

Pro Display XDR

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  • iPhone XR / XS — A12 Bionic — storage tiers (64–512 GB Max)
  • iPod classic — storage 80 GB / 120 GB / 160 GB
  • Apple Watch Series 4 — S4 — storage 16 GB
6. Health, Wellness, and Sensing C
11.1 Data Minimization and Informed