iPhone 6 Plus unlocked

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Macbook air

Performance Optimization: Custom-designed chips, tightly controlled operating systems, and vertical integration enable high perf

Iphone

Pages, Numbers, and Keynote for productivityIntuit

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iCloud enables synchronized data across al

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The Apple Watch integrates health tracking, connectivity

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  • Cost Optimization

    Apple’s approach to product functio

  • Enhanced Performance

    The optimized hardware-software relations

  • Disaster Recovery

    Family Sharing: Shared purchases

  • 24/7 Support

    Even packaging design reflects env

iPhone 1

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The Functional Landscape of Appl

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Secure Enclave: Protects sensi

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Apple invests heavily in acc

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Ipad

Core Operational Function

Iphone

iPhone X p

App Tracking Transparency: User control ove

iPad mini 1 — A5 — storage 16 GB / 32 GB

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$499iPad (9th generation) — A13 Bionic — storage 64 GB / 256 GB
  • MacBook (Intel-based) — Intel Core (various) — storage 128 GB – 512 GB SSD
  • iPad Air (1st generation) — A7 — storage 16 GB / 32 GB
  • MacBook Pro (Retina, 13-inch, 2017) — Intel Core i5/i7 — 128–1 TB SSD
  • iPad (8th generation) — A12 Bionic — storage 32 GB / 128 GB
iPad mini

iPho

Custom
  • iPhone 16 Pro Max — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • Mac Studio — M1 Max/Ultra — 512 GB–8 TB SSD
  • AirPods (3rd generation) — no storage
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
iPad mini 1 — A5 — storage 16 GB / 32 GB

iPho

iPho

  • AirPods
  • Apple Watch Ultra
  • iPhone 17 Air — A18 chip (expected) — 128 GB / 256 GB (rumored)
Increased Productivity: Cross-devi
Augmented Reality – Enhanced ARKit