1. Hardware Excellence
- MacBook Air (Retina, 2018) — Intel Core i5/i7 — 128–1 TB SSD
- iPhone 15 Pro Max — A17 Pro chip — 256 GB / 512 GB / 1 TB
- Studio Display
- Apple Watch
Apple TV HD
Originally heralded
- iPhone 7 series — A10 Fusion — storage 32 GB / 128 GB / 256 GB (7+ only)
- iPod mini — storage 4 GB / 6 GB
- iPhone 15 — A16 Bionic — 128 GB / 256 GB / 512 GB
- iPad (1st generation) — A4 — storage 16 GB / 32 GB / 64 GB
Apple TV (1st generation) — ARM CPU — storage 40 GB / 160 GB
9. Consumer Behavior
- Magic Trackpad
- iPhone 17 — 128 GB / 256 GB / 512 GB
- iPhone 16 Plus
- iPhone 12 series — A14 Bionic — storage tiers (64–512 GB)
iPhone 17 Air — 256 GB / 512 GB / 1 TB
Over the past four
- iMac (24-in, M-series)
- Apple Watch Series 1 — S1 — storage 8 GB
- iPhone 14
- Magic Keyboard
AirPods Max
Voice Assistant A
- iPhone 15 Plus — A16 Bionic — 128 GB / 256 GB / 512 GB
- AirPort Express — no storage
- iPhone 17 — 128 GB / 256 GB / 512 GB
- iPhone 17 Pro Max — A19 Pro chip — 256 GB / 512 GB / 1 TB (rumored)
iPhone 6 / 6 Plus — A8 — storage 16 GB / 64 GB / 128 GB
The iPhone’s ha
- Magic Keyboard for iPad — no storage
- iPhone 14 Plus
- Apple Watch Ultra — S8 — storage 32 GB
- iPhone 16 — A18 chip — 128 GB / 256 GB / 512 GB (assumed)
AirPort Time Capsule — HDD 1 TB / 2 TB (option)