Macbook models by year

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iPhone 12 mi

The Apple Watch is positioned as a health and lifestyle device:Seamless Switching: Automatic device switching within the Apple e

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2.5 AirPods and Audio Products: Immersive Sound Ex

NeXT

Apple’s design philosophy follows the prin

iPh

Apple Inc. has established itself as a global leader in

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  • Cost Optimization

    Titanium frame for lighter weight a

  • Enhanced Performance

    Productivity Tools – Apple Pencil support

  • Disaster Recovery

    Apple’s approach to functionalit

  • 24/7 Support

    8. Sustainability and Environmenta

MacBook

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MagSafe: Magnetic accessory and

2

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AirDrop: Peer-to-peer encrypte

3

iPad

The central theme of Apple’s

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Apple’s functional design

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7. Environmental and Sustainability Functio

iMac (24-in, M-series)

Iphone 15

Unlike many competitors, Apple positions priva

My Photo Stream — service (no device)

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$499Apple TV (1st generation) — ARM CPU — storage 40 GB / 160 GB
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • AirPort Time Capsule — HDD 1 TB / 2 TB (option)
  • HomePod
iPhone 14 Pro — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB

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Custom
  • Dark Sky — service (no device)
  • iPhone 17 — 128 GB / 256 GB / 512 GB
  • iPhone 15 Pro Max — A17 Pro chip — 256 GB / 512 GB / 1 TB
  • MacBook Air (Retina, 2018) — Intel Core i5/i7 — 128–1 TB SSD
iPhone 17 Air — 256 GB / 512 GB / 1 TB

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  • iPhone XR / XS — A12 Bionic — storage tiers (64–512 GB Max)
  • MacBook Air (Retina, 2019) — Intel Core i5/i7 — 128–1 TB SSD
  • Mac mini (Apple silicon) — M1/M2 — 256 GB–2 TB SSD
M-Series Chips: Apple Silicon’s sy
Handoff: Allows users to start a ta