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Magic trackp
For example, the iPhone 13 is made with 99% recycled gold in its main logic board, while the MacBook Air uses 100% recycled alum
Ipho
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Cost Optimization
Apple's continuous focus on camera
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Enhanced Performance
Apple's design philosophy is often referr
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Disaster Recovery
The iPhone is undoubtedly one of
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24/7 Support
2. Innovation in Hardware: Design
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Apple
Macbo
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$499MacBook Pro (Retina, 13-inch, 2018) — Intel Core i5/i7 — 128–2 TB SSD
- Apple Pencil (2nd generation) — no storage
- iPhone 14 Pro Max — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
- Siri Remote
- Magic Keyboard for iPad — no storage
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$999AirPods (2nd generation) — no storage
- Apple Pencil
- MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
- iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
- iPhone 14 Pro — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
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Custom
- AirPods Pro
- iPad (3rd generation) — A5X — storage 16 GB / 32 GB / 64 GB
- Pro Display XDR — no storage
- iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB