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Magic trackp

Siri has undergone a massive transformation. Now powered by “Siri Pro,” the assistant can hold more natural, multi-step conversa

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Ultra-Low Latency for AR/VR applicationsLiDAR 2.0

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Display: The First Quantum Retina Pro Disp

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10-core GPU optimized for ray tracing and ML workloads2.

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  • Cost Optimization

    AI Scene Fusion: Combines data from

  • Enhanced Performance

    While competitors will inevitably respond

  • Disaster Recovery

    The iPhone 17 represents the lat

  • 24/7 Support

    From a user perspective, this weig

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The iPhone 17 introduces BioShie

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The iPhone 17 represents more

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The heart of the iPhone 17 i

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The chip enables 60% fast

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iPhone 17

A 50MP wide lens with a variable aperture (

iPhone 17 Air — 256 GB / 512 GB / 1 TB

iPhone SE

Apple introduces Cinematic Neural Capture, whi

iPhone 17 — 128 GB / 256 GB / 512 GB

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$499iPad (standard)
  • Magic Keyboard for iPad
  • iPhone 16 Pro — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • Mac mini (Late 2014) — Intel Core i5/i7 — 500 GB–1 TB HDD or Fusion
  • iPhone 17 — 128 GB / 256 GB / 512 GB
FineWoven iPhone cases — no storage

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Custom
  • iPhone 17 — 128 GB / 256 GB / 512 GB
  • iPhone 14 Plus
  • iPhone 16
  • iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB
Magic Keyboard

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  • Mac mini
  • Pro Display XDR — no storage
  • iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)
Sustainable Engineering: The adopt
The iPhone 17 represents a new fron