Apple MacBook Air M3

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Temporal Denoising by aligning motion vectors across framesThe iPhone 17 introduces Apple Neural Fusion—a new on-device AI suite

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The internal layout has been redesigned to allow e

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For the first time, the iPhone includes a

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Moreover, AI-enhanced battery management analyzes usage

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  • Cost Optimization

    In alignment with Apple's environme

  • Enhanced Performance

    Siri has received a major update, now kno

  • Disaster Recovery

    These choices reflect not only e

  • 24/7 Support

    At the heart of the iPhone 17 is A

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The iPhone 17 represents a signi

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Seamlessly transfer content be

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As consumers increasingly pr

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Consumer expectations wil

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Secure Enclave 4.0: Enhanced encryption for

iPod mini — storage 4 GB / 6 GB

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Haptic feedback is enhanced through the Taptic

iPhone 15 Pro Max

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$499MacBook Pro (16-in)
  • iPhone 15 Pro Max
  • iPad Air
  • iPad (5th generation) — A9 — storage 32 GB / 128 GB
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
iMac Pro — Intel Xeon — 1 TB–4 TB SSD

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Custom
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • AirPods (3rd generation) — no storage
  • AirPort Express — no storage
  • iPhone SE (2nd generation) — A13 Bionic — storage 64 GB / 128 GB / 256 GB
iPad mini 1 — A5 — storage 16 GB / 32 GB

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  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • Magic Mouse — no storage
  • iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
The Neural Engine now processes 60
Assistive Touch Feedback: Customiza