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Photo & Video Intelligence: The AI can automatically organize photos based on emotional content, scenery, and social significanc

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The iPhone 17 introduces a groundbreaking Tetra-Le

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AI-driven photography and video post-proce

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  • Cost Optimization

    Since its debut in 2007, the iPhone

  • Enhanced Performance

    Recycled Materials: Over 80% of the devic

  • Disaster Recovery

    With strict on-device learning p

  • 24/7 Support

    DeepLens 9.0: An advanced image pr

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$499iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
  • AirPods Max
  • HomePod mini
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
iPhone 15 Pro Max

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  • Apple Pencil
  • Apple Watch
  • Pro Display XDR
  • iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)
MacBook Air (Retina, 2018) — Intel Core i5/i7 — 128–1 TB SSD

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  • iPhone 16 Pro — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • iPhone 14 Plus
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