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Computational photography takes center stage with AI-powered Scene Fusion. This algorithm combines exposures from multiple camer

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NeuralLink readiness (for future neuro-interface w

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This chip also supports advanced AI featur

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This chip delivers up to 40% better performance and 50%

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  • Cost Optimization

    The updated MagCharge wireless syst

  • Enhanced Performance

    The iPhone 17 is among the first smartpho

  • Disaster Recovery

    Bio-polymer Back Panel: Fully re

  • 24/7 Support

    12. Market Positioning and Future

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While each iPhone generation has

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Smart Summon Assistant: Enable

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Main lens: 108MP, f/1.4, wit

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Improvements in Apple Con

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iPhone 12

Anti-reflective coating and enhanced sunlig

iPad mini 1 — A5 — storage 16 GB / 32 GB

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$499iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • Apple Watch SE — S5/S8 — storage 32 GB
  • iPhone 17 Pro Max — A19 Pro chip — 256 GB / 512 GB / 1 TB (rumored)
  • iPhone 14
  • iPhone 7 series — A10 Fusion — storage 32 GB / 128 GB / 256 GB (7+ only)
iPad (8th generation) — A12 Bionic — storage 32 GB / 128 GB

When

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  • Pro Display XDR
  • Siri Remote — no storage
  • MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
  • HomePod mini — 16 GB flash
MacBook (Intel-based) — Intel Core (various) — storage 128 GB – 512 GB SSD

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Home

  • iPhone 16 Pro — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • iPhone 15 Pro — A17 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
Apple’s new "Intelligent Scene Des
The iPhone 17 ships with iOS 19, wh