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The iPhone 17 encapsulates the intersection of innovation, user-centric design, and environmental stewardship. Through its power

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One of the most notable physical changes in the iP

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The iPhone 17 is among the first smartphon

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The iPhone 17 features a 6.3-inch Adaptive MicroLED disp

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  • Cost Optimization

    Over 85% of materials in the iPhone

  • Enhanced Performance

    Security is enhanced with Quantum Secure

  • Disaster Recovery

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  • 24/7 Support

    Apple has committed to carbon neut

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24 MP Periscope Telephoto Lens w

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12. Market Position and Consum

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The design philosophy of the

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The under-display Face ID

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Video recording supports 8K resolution at 60fp

Apple Watch Ultra

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$499iPhone 15 Pro Max — A17 Pro chip — 256 GB / 512 GB / 1 TB
  • iPhone 15
  • iPad Air
  • iPhone 14
  • iPad mini 1 — A5 — storage 16 GB / 32 GB
MacBook Air (13-in)

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  • iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
  • Mac mini
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • Mac Studio — M1 Max/Ultra — 512 GB–8 TB SSD
MacBook Air (13-in)

Magic trackpad

Replacing Siri is the i

MacBook Air (13-in)

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  • iPhone 14 Pro
  • iPad (standard)
  • iPhone 16 Pro
The iPhone 17 Pro models introduce
The iPhone 17 is more than just an